The newest technologies, in general, are more popular among younger audiences. But the digital health and wellness market has recently taken notice of a new industry vertical – Elderly Health.
In autumn 2021, Kilo Health researchers analyzed 205 investment deals. They defined the key trends related to apps that cater to the needs of older adults.
Investors weren’t particularly interested in the Elderly Health vertical in September and November 2021. But October was an exceptionally good month for this category. More than 50% of overall investments ($1.2 billion) were made in October.
Digital health apps are becoming more and more popular among older audiences. They help ease the lives of seniors, caretakers, and medical professionals.
We did some research to determine how significant is the elderly segment of our healthcare applications Cardi.Health, Klinio, and Keto Cycle. We are convinced that the elderly are getting more interested in the health management apps.
Our data shows that more than half (51.34%) of all app users are over 60 years old. Almost half (46%) of people who seek help managing diabetes are also over 60.
Compared with millennials, the elderly are using digital health apps more often. In autumn 2021, people aged 55+ were taking on the app way more than millennials aged 25–44 years old. Over the period, the millennial segment grew by 30.96% and the elderly by 64.20%. Overall, the elderly group has grown 207% more than the millennial group.
Digital health and wellness play an important role in helping people manage their health. An increasing amount of investments into the market means faster development of the newest technologies and solutions. That will ensure healthcare gets more accessible to anyone in the world, despite their age.
Check out our other reports here.
Kilo Health concluded 2024 on a strong note, achieving stable revenues and growth, alongside a team of 450 employees. In 2024, the company’s consolidated revenue remained steady at €234 million, the same as in 2023. Despite external market challenges, Kilo…
Ask, research, support. These three words sum up my role — or maybe just the nerd face emoji. Currently, I am working as a Scientific Research Lead at Kilo Health. But before that, I’ve always been on a similar path,…
As we’re entering an exciting new chapter of business growth and leadership, it’s the perfect time to catch up on the latest changes in our team and where we’re headed next. Dive in and get to know our new CEO…
I’m Matas, and when asked, I refer to myself as an intern — always learning. However, research, strategy, business development, and idea generation are the cornerstones of my work. I want to pull back the curtain and give you an…
I’m Deimante, currently Head of Marketing at Kilo Health, and a big lover of this company. My journey to being hired at Kilo has been quite the ride. How it all started? I underwent interviews with 11 different people and…
Ever dreamt of taking the lead, even if the path isn’t crystal clear? Or to have someone believe in you and offer you a chance to figure out whether you would thrive in a startup environment? Speaking of which, Kilo…
A whole decade has raced by in the blink of an eye for us at Kilo Health, and what better way to celebrate than to reflect on the milestones and lessons over the years? Do you know where we started?…
We, the co-founders, are just ordinary individuals with grand ambitions. There are times when we work twice as long and intensely as others, yet we’re equipped with the same amount of daytime, energy, and capacity. However, as leaders in the…
There’s no enchanting tale behind how I became a part of Kilo Health. In truth, some of us regular folks simply have regular journeys, and that’s perfectly fine. What counts is that today, I hold a successful product in my…
Reflecting on your achievements from the previous year is advantageous. That’s exactly what we did, proudly demonstrating our boundless aspirations through an impressive 84% growth and 213 million euros. So let’s put our hands in the air and celebrate together,…
I joined Kilo Health back in 2019, and I can prove that when people’s values and mindsets align, great things can be accomplished, even if you don’t have a plan. BoomeranGO!, the first and only product for children provided by…
Lighting, sound, set, and actors are essential components of a film studio, but they are not the sole factors that define its success. Consistent creativity, appreciation of talent, and adaptability to market trends are a few of the things that…
Imagine a world where technology creates a tailor-made meal plan and recommendations after analyzing different data about you. This is not science fiction but a reality that is fast approaching. Traditional plans drawn up by nutritionists are already being replaced…
Hey, I’m glad you’re here — I’m Viktorija Jokantaite-Kutke, the CEO of the Weight Management Accelerator at Kilo Health. One thing about me is that I don’t do boredom. I am always moving, always building. Try to keep up! When…