Vitalijus Majorovas: Co-Founders Also Need Balance

Aug 23
Kilo Heroes

We, the co-founders, are just ordinary individuals with grand ambitions. There are times when we work twice as long and intensely as others, yet we’re equipped with the same amount of daytime, energy, and capacity.

However, as leaders in the startup world, we can’t just call it quits when we’re tired.

As for me, I’m a simple person who’s passionate about helping others deal with sleep problems, stress, and pain. I also love my wife dearly and cherish family traditions that focus on relaxation and taking care of our mental health.

Fifth time’s the charm?

Let me start off by saying that I failed 4 times before coming up with the idea for Pulsetto.

As nothing seemed to be working, I started wondering: why am I successful in the corporate world but struggling as a startup entrepreneur? But I didn’t give up.

I pitched my vagus nerve stimulator idea to Tadas Burgaila, and he brushed it off as a scam at first. So, I spent three months trying to get him to see the potential of the idea.

Around the same time, I connected with Povilas, my partner, who happened to be a vagus nerve expert in Lithuania. I was really into sleep and stress topics, and that’s what I was known for – an expert in that field.

That common ground became the basis of our partnership.

On a more personal note, I had a strong motivation to help my wife deal with her intense cluster headaches – they’re even worse than migraines. She would wake up in the middle of the night in agony, just wanting to be left alone. It was heartbreaking to see her like that. We tried everything: oxygen therapy, medications, and even considered LSD microdosing after reading about it. But nothing brought significant relief. This whole experience fueled my determination to find a way to help her.


As I’m almost always intrigued by sleep, I’ve discovered and incorporated methods into my routine that I can now share with you.

It’s no secret that Pulsetto isn’t the only solution for insomnia, stress, or pain. Now, before you start wondering about the heading’s code-like appearance, let me break down the formula for you:

  • 10 hours before sleep: Avoid caffeine.
  • 3 hours before sleep: Engage in light exercises, such as taking a walk outside.
  • 2 hours before sleep: Turn off lights (choose your preference – complete darkness or the gentle glow of a fireplace or candles).
  • 1 hour before sleep: Participate in stress-reducing activities (Pulsetto, breathing exercises, sudoku, a relaxing bath).

Of course, there are those tough nights – they happen to all of us. It’s pretty normal to have a few of those in a month. The key thing is to make sure they don’t pile up in a row. This is especially true for me since, as a co-founder with a load of responsibilities and stress, having energy is almost as important as having air to breathe.

So, when I’ve had a rough night, I turn to the 10-3-2-1 method the next day. I generally do this about three times a week, especially when I’ve got an important task lined up for the next day.

Moreover, whenever I hit a roadblock, I turn to Pulsetto. It’s a breeze to do so, given that you don’t have to halt your life to use it. You can carry on with your work, cooking, or watching TV while letting the device work its wonders (although there’s no actual magic – everything is backed by scientific evidence).

When using Pulsetto, people often experience a reaction that isn’t easily observable except through a blood test. This reaction involves the spleen releasing acetylcholine, a crucial neurotransmitter known for its role in reducing inflammation.

This decrease in inflammation contributes to pain relief, alleviating migraines, and other related benefits.

The fastest creation of a physical product with the Co-Found Program

As we all know now, I finally hit the jackpot with my fifth product idea. But it had a twist – unlike Kilo Health’s other products, this one wasn’t an app: it was a physical device.

Once I got Tadas Burgaila on board with the idea of vagus nerve stimulation, things started rolling smoothly and unbelievably quickly. That’s one of the benefits of choosing the Co-Found Program.

Back in the day, I used to spend an entire day just prepping presentations and spreadsheets – super draining and demotivating. Plus, I’d be stuck in preparation mode and couldn’t get any actual business stuff done until those presentations were out of the way.

And as you’ve probably noticed – for a co-founder, every minute counts.

What’s more, the Kilo Health Co-Found Program is a goldmine of knowledge, best practices, and marketing resources. You just need to know how to tap into them (think of it as firing off messages to 10 people at once on Slack to find the right person at the moment).

But here’s the thing: you need to have the drive and be proactive.

Back in October 2021, we started our company. In that same year, we secured funding to create a prototype, and we did in just two months (if you’re not up to speed with timelines, this is practically a miracle).

Our whole journey unfolded over a mere 9 months – from brainstorming the idea, and crafting a physical product, to getting those initial sales. To put things in perspective, the usual timeline for developing hardware spans about 3 years.

So, that’s our story. We, entrepreneurs, are all too familiar with burnout, and at the end of the day, the real key is balance – work hard, sure, but also make sure you’re taking care of yourself. Prioritize sleep, good nutrition, exercise, and trust me, you’ll make it to where you want to go.

Feeling inspired? Go ahead and explore the Co-Found Program for yourself.

Vitalijus Majorovas
CEO and co-founder at Pulsetto
Biohacker who spent 10 years helping people sleep tight. He did a 200-night experiment when he tested more than 70 sleep hacks – and invented a neuromodulation device instead.

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